A full SEO rebuild paired with a GEO (Generative Engine Optimization) strategy moved 200+ commercial keywords from page three to the top three results in seven months — without adding a single paid click.
The brand had strong product-market fit and healthy repeat purchase rates, but almost all new customer acquisition ran through paid ads. Organic rankings for its highest-intent commercial keywords sat on page three or worse, crawl budget was wasted on thin category pages, and content read as generic rather than built to answer real buyer questions — a growing liability as shoppers increasingly research through AI answer engines, not just classic search.
Full-site crawl to resolve indexation and crawl-budget issues, then a restructured category and internal-linking architecture built around real search intent.
Rewrote and expanded 140+ product and category pages so they rank cleanly in classic SERPs and get cited correctly by AI answer engines.
Earned backlinks from relevant retail and lifestyle publications to lift domain authority around the target categories.
Weekly rank tracking and on-page tuning as SERP features and AI Overviews shifted, keeping the roadmap responsive rather than fire-and-forget.
Within seven months, organic traffic grew 3.4x and more than 200 commercial keywords moved from page three into the top three results. Paid acquisition cost per new customer dropped as organic began carrying top-of-funnel demand, giving the brand a durable, compounding channel instead of a rented one.
“We'd been pouring money into ads because organic never worked for us. Seven months in, organic is now our single biggest source of new customers — and it keeps compounding.”